End of the iPod empire?

http://news.bbc.co.uk/2/hi/technology/7813527.stm
The previous web address if for a BBC story on how itunes is now offering non-copyrighted music. I believe this will segway new competition in the highly competitive music player market. Part of the glory of the iPod besides its killer good looks and ease of use is the sole fact that itunes has the one of the worlds biggest music collections. itunes has always been known for its ease of use and exclusivity to the iPod. Now that itunes songs are unprotected I believe we may see more entries into the mobile music market; this may result in the downfall of the iPod. I doubt the iPod will go out of style any time soon; but as soon as another company can create a better player iPod's may not be as good as they once were.